Linden Lab’s Enterprise Server: The Happiness Factor!

The explosion begins, Linden enters the Enterprise Server rank and file. Of course, they have a superior idea. They put their software behind the firewall. There Second Life already speaks for itself; no one really has to learn about it, or learn the software; it just works because it’s always been there on the open market. It’s so Netscape. The corporate enterprise must worry less about which ports they have open, and who is going to enter through those ports, and just get the social networking space up and running and let the users create all the content. Smart move, Linden!

Of course, there is still the issue of where is all the content going to come from. Traditionally, enterprises have thought this technology could be cool for inspiring the workforce to have meetings, maybe even do some training on-line in a new way. So, they’d contact a solution provider, likely off the Linden Lab website, or maybe from word of mouth, or even better from looking at the existing work of individual companies on line. They’d find someone, start a pilot and hit the firewall.  They’d jump to the next line of defense: the Second Life defectors I like to call them. So much like Hemingway and Gertrude Stein, the lost generation who thought Europe was a better place to be. They went off to explore other virtual worlds: Active Worlds, Power U, Unisfair, Protosphere, OLIVE, Qwaq (now gone native as Teleplace), even some have run over to the OpenSims, all agog about getting a whole bunch of islands for very little.

Yet, Linden moves forward, tripping here and there, sure, but constantly adding something new, something strong, and then they emerge as a fledgling, but a formidable solution. 2b3d recognizes Linden Lab for its innovation and its competitive spirit. We have gone to great lengths to innovate right along beside them. Creating solutions using there tools that haven’t been seen yet. We focus on what hasn’t been done yet, what the virtual world’s can do for the customer in terms of advancing their business, not so much recreating their office space, but more about delivering their service and products to customers in a more personal, high touch way.

We enable warehouses in which users can do real inventory counts, we create work flow to show how broker’s make trades with old technology versus new technology, we demonstrate the size of the component builder to assemble at a more focused detail of composition. We get into the psychology of the health club to change people from the inside first,, and we teach people how to sleep better by building their sleep behaviors right along beside them.

Virtual World Appliances here they come! Solution providers who build Power Point stations and meeting rooms to capture agenda and “next slide please”, great, standardize on those as virtual billfold components. But, if you want to keep innovating, it’s going to be better to get to know your clients production side of the business and start making money with virtual worlds with them. They knowledge management reduces costs, replaces travel, and the water cooler, but these are just the costs of doing business in virtual worlds. The stickiness is in revenue generation with innovators who work closely with their customers, instead of stepping aside for automation.

The new success paradigm: the Happiness Factor.

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